The challenges we see
Launching a product goes well beyond building a thorough product description, picking a cool name for that product or creating a smashing marketing campaign. Your sales, presales, marketing, training and product teams all need to work together. They all need timely information, support, and a lot of room for feedback and sharing, to help them get their jobs done. We’ve been on this road many times before and we think we can help you get it done: with the right content, tools, and a clear roadmap, we can help you enable your sales and presales teams, and empower your marketing organization to accelerate your launch
How we help
We can help you:
“The biggest problem we see is lack of preparation: Companies postpone the hard work of getting ready to market until too late in the game.”
Different teams will need to create several different content pieces at different moments of the service creation process.
We’ll help them build those content pieces, by following road-tested formats and layouts, that will enable them to work on exactly what they need to. There is no need to re-invent the wheel, when it comes to go-to-market
Often, team members focus all their energy on producing content that doesn’t even get used. Knowing how and when to distribute a particular content piece, is as important as the piece you produced. With the right blueprints and checklists, we’ll help to ensure all teams are working in unison, to make your launch a reality
Anything that is measured and watched, improves. What is difficult, is figuring out what to track. Different teams need to follow different metrics, but they all need to be aligned with your global goals. Through our best practices and recommendations, your team can track and analyze the results that turn insights into actions
We’ll help you build the slide decks, trifolds, cheat sheets, use cases, videos, playbooks, demos, and tools that will help your commercial team identify new prospects, articulate your value prop and sell
We’ll help you consolidate a “usable” database and build the assessment tools, dashboards and reports you need, to focus on “ideal” prospects and target and qualify them against what you are trying to sell
We’ll help you structure and build landing pages, posts, and email campaigns to test your pitch and nurture or convert new (or existing) clients, while communicating internally the progress your team makes
We’ll help you get ready for your next round of events. Creating the invites and follow up emails and enabling your attendees to RSVP. We help make sure your next events are smashing successes
Whether you are launching new services, targeting new vertical markets, or revamping your channel/partner organization we can help you get ready to go
Get ready for a killer launch