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Lead Qualification has Never Been Simpler
The success of any sales strategy rests on sound lead qualification and assessment. When your pipeline is filled with sales-qualified leads, you’re able to communicate more precisely and effectively with your prospects, which increases your chances of converting them to paying customers.
With a reliable lead qualification process in place, you can ensure that your sales team is targeting those who are most likely to purchase your product or service, saving them time and energy while significantly increasing their close ratios. Without one, they may be spending a significant amount of their time trying to convince prospects who are not in a position to buy.
So, how do you determine when a potential customer is ready to close the deal? You start with a tried and tested plan for helping your sellers qualify new leads and you provide them with the tools they need to act on those newfound customer insights. Templet’s Lead Qualification and Assessment campaigns are designed to guide your sales team through an effective lead qualification process, leveraging readiness assessments to help customers understand their own solution preparedness.
How does it work?
Our Lead Qualification and Assessment campaigns accelerate the customer decision-making process by encouraging the customer to consider their own solution maturity levels while ensuring sales reps’ access to the right marketing-qualified leads.
The campaigns include:
- Email/communications sequence designs.
- Content and tool creation.
- A list management tool enabling your marketing team to validate, grow and update their contact lists.
- Access to our email tool, through which your sales reps can share your newly-created assets with customers and prospects.
- An automated notification workflow that alerts sales reps when their customers complete their assessments.
All campaign assets will also be stored in an easy-to-access knowledge hub.