-
Lead Qualification has Never Been SimplerLead Qualification and Assessment Campaigns
-
A Powerful Event Content Strategy to Boost ROIContent Boosts Marketing
-
Your Ultimate Go-to-Market KitSales Kits Playbooks
Your How-To Guide for Shining a Spotlight on Your Wins
You’re proud of the products, services and solutions you offer, but you’re even more proud of the value they bring to your customers. Meanwhile, prospective customers want to see real-life examples of how your solution can solve their challenges.
A well-crafted customer spotlight program is the most effective way to bridge this gap. It allows your customers to speak for you, authentically building your brand’s credibility and raising awareness of the solutions you offer.
At Templet, we take a comprehensive approach to capturing and documenting customer wins through our Customer Spotlight programs. They offer a standard, consistent and effective way of documenting and creating customer success stories that turn prospects into loyal customers.
How does it work?
Our Customer Spotlight programs help incentivize your sales reps to take action while making it easy for your customers to share their experiences with you.
Each program includes:
- An overall program deck (to be used during a customer kickoff call).
- A general program page outlining the process and incentives for your sales reps. (They’ll have the option of nominating customers and scheduling “win story” review calls.)
- A comprehensive and easy-to-follow vetting process, which ensures that only the most impactful stories make the final list.
- A customer testimonial release form.
- Interview questions.
- A structured communications sequence for reps and customers.
- A managed interview process. (We’ll handle it for you!)
- Content writing.
- Content distribution.
Every Customer Spotlight program is designed to maximize engagement and participation and delivered on an ongoing basis with new incentives each quarter. It includes comprehensive reporting and dashboards to create accountability between teams.
All program assets will also be stored in an easy-to-access knowledge hub.